Build flows visually
Connect triggers, messages, conditions, delays, and actions on one canvas without writing code.
WhatsApp Automation
WhatsApp automation software for growing teams
Automate WhatsApp replies, follow-ups, and order updates on the official Cloud API, with a visual builder and human handoff in one shared inbox.
Visual flow builderKeyword triggersOrder and cart eventsHuman handoff
What you get
Everything you need, in one workspace
Start from real events
Launch a flow from a keyword, tag, webhook, order event, or abandoned cart.
Hand off with context
Move a conversation to the right teammate when it needs a person, with the full history in the shared inbox.
Follow up with approved templates
Use approved templates to reach opted-in customers outside the customer service window.
Connect your other tools
Use API v2 and webhooks to exchange data with your CRM, store, or internal systems.
Add AI where it helps
Use AI assistance for replies and let AI tools work with Greenbubble through MCP, within the permissions you set.
Reviewed November 2, 2026
WhatsApp automation, explained
WhatsApp automation handles the repetitive parts of customer messaging, such as first replies, order updates, reminders, and follow-ups, so your team can spend its time on conversations that need a person.
Greenbubble runs on the official WhatsApp Business Cloud API. You connect your number through Meta Embedded Signup and build your flows in one workspace.
What you can automate on WhatsApp
- First replies: answer common questions as soon as a message arrives, then offer a person if the customer needs one.
- Lead qualification: ask a few questions, tag the answers, and route the lead to the right teammate.
- Order updates: send approved templates from store events, including confirmations and shipping updates.
- Abandoned carts: follow up with opted-in customers when a checkout is left unfinished.
- Reminders: nudge customers about appointments, renewals, and payments.
How a Greenbubble automation works
Each flow starts with a trigger, such as a keyword, tag, webhook, order event, or abandoned cart. From there, you add messages, conditions, delays, and actions on a visual canvas. Add a handoff wherever a person should take over, so the teammate sees the whole conversation in the shared inbox.
Stay within WhatsApp's rules
Message people who have opted in and respect opt-outs. Outside the customer service window, businesses generally need an approved template to start a conversation. Delivery also depends on your account's quality and messaging limits, so no platform can guarantee that every message arrives.
Automation, chatbots, and broadcasts
A WhatsApp chatbot guides a conversation. Broadcast campaigns reach an opted-in segment at once. Automation connects these with the events around them, deciding what happens next. For the people and deals behind those messages, see the WhatsApp CRM. For a longer introduction, read what WhatsApp automation is.
A practical first test
- Choose one customer request or business event to handle.
- Connect your number and confirm your plan's capacity.
- Test the flow with a small, opted-in audience, including the handoff to a teammate.
- Review delivery, replies, and failures before widening it.
Software and provider costs
See current Greenbubble plans for software capacity and the official WhatsApp pricing page for provider charges. Software fees and WhatsApp message charges are separate.
Your next step
Start your 14-day Pro trial · Book a workflow demo · See the setup documentation
FAQ
Questions, answered
What is WhatsApp automation?
WhatsApp automation uses software on the WhatsApp Business Platform to reply to messages, send approved templates, and run follow-ups when a customer or business event happens.
What can trigger an automation in Greenbubble?
Automations can start from keywords in a message, tags, webhooks, order events, and abandoned-cart events. Your connected tools and setup determine which events are available.
Can a person take over from an automation?
Yes. Build a handoff into the flow so the conversation moves to a teammate in the shared inbox with its history intact.
How many automation flows can I run?
Published plans include from 1 automation flow on Solo up to unlimited on Enterprise. The pricing page shows the current limits for each plan.
Are WhatsApp message fees included?
No. Greenbubble software plans are separate from WhatsApp provider charges. Use Meta's current pricing page for delivered-message rates and categories.
How do I try this in Greenbubble?
Create an account to start a 14-day Pro trial and test one workflow with a connected number. After the trial, the account moves to Free unless you choose a paid plan.
Keep reading
Related guides and resources
Try it with your number
Automate one workflow first.
Start with one workflow, test it with a small audience, and expand when it works.