Wati vs Greenbubble: an honest side-by-side

If you're evaluating WhatsApp Business API platforms, you've probably come across Wati. Here's a clear comparison.

At a glance

How to use this table

A spreadsheet comparison only gets you so far. The rows that matter depend on you: a WhatsApp-only support desk cares about inbox and SLA rows; a retail brand cares about Shopify and WooCommerce; a regulated firm cares about audit and compliance. Decide your top three requirements first, then read the table against them.

Where the platforms diverge

Channels beyond WhatsApp

Wati is built around WhatsApp. Greenbubble treats WhatsApp as one channel among several: the same workspace handles Instagram, Facebook, Telegram, web chat, and Click-to-WhatsApp Ads, so an agent does not switch tools when a customer moves between channels. If your customers only ever live on WhatsApp, this row is neutral. If they also DM you on Instagram or arrive through a Click-to-WhatsApp ad, it is decisive.

Click-to-WhatsApp Ads and API webhooks

Greenbubble captures the ad referral payload from Click-to-WhatsApp campaigns — campaign, ad set, and creative — and attaches it to the conversation, so you can route by ad and track spend to conversion. Greenbubble also exposes signed outbound webhooks and an open REST API for contacts, conversations, templates, and analytics, so you can extend it into your own stack. Wati offers limited programmatic access by comparison.

AI and MCP

Greenbubble ships MCP-native AI agents. In plain terms, an AI agent can read conversation context, look up the customer in the CRM, draft a reply, and propose an action, with a human approving before send. Wati offers automation and chatbot flows; the difference is the agentic layer that works against live data rather than a fixed script.

Compliance and reporting depth

Both platforms offer audit logs and SLA tracking, and Wati's are described as basic in the table above. The practical question is not whether a feature exists but how far it goes: can you export the full audit trail to a SIEM? Can you configure per-region retention? Can a compliance reviewer get read-only access to exports without messaging rights? These details matter more in regulated industries than any headline capability row.

Support and onboarding

Both vendors offer migration help, and the quality of that help usually matters more than a features table in the first month. Ask each vendor two questions before signing: what does the migration actually import, and what happens when a template is rejected? The answers tell you how much of the moving work lands on your team.

Pricing

Both platforms pass Meta's per-conversation fees through. Greenbubble does not add per-message markup.

Reading pricing honestly

Entry prices are easy to compare and rarely tell the whole story. Three questions matter more:

• Does the plan price scale with agents or with message volume?
• Is the per-message fee a genuine pass-through or a bundled markup?
• What is excluded — extra numbers, additional channels, automation runs?

Greenbubble's model is a flat per-workspace SaaS fee plus Meta's fees at cost. That makes the variable part of your bill a function of what you send, which is predictable once you know your volumes.

Where Wati is stronger

• Longer market presence and larger review-platform footprint (G2, Capterra).
• More pre-built chatbot templates in their gallery.
• Established presence in markets like India and Southeast Asia.

Where Greenbubble is stronger

• Multi-channel: same workspace handles WhatsApp, Instagram, Facebook, Telegram, web chat, and Click-to-WhatsApp Ads.
• MCP-native AI agents that can draft replies, qualify leads, and route conversations.
• Click-to-WhatsApp Ads referral capture plus signed outbound webhooks and an open REST API.
• More transparent pricing and per-conversation pass-through at Meta's published rate.
• More extensive native CRM coverage.
• Open API for building custom integrations.

Who should choose which

Migration from Wati

Most teams complete migration in under 24 hours. Greenbubble provides a migration tool that imports contacts, conversation history, templates, and chatbot flows.

Steps:

1. Export contacts and conversations from Wati (CSV or via their API).
2. Import into Greenbubble using the Wati migration tool.
3. Recreate or import templates and flows.
4. Update WhatsApp webhook destination to point at Greenbubble.
5. Run both platforms in parallel for 24 hours.
6. Decommission Wati.

Migration checklist

• Confirm your Meta Business Manager owns the number independently of Wati.
• Back up templates and flow definitions before exporting.
• Tell agents what will look different on day one.
• Keep a rollback window before cancelling Wati.
• Verify the webhook switch with a live test message both ways.

What usually needs manual attention

Chatbot flows rarely import perfectly because builders differ. Budget time to rebuild the two or three flows that matter most, and let the long tail wait. Canned responses and tags usually need a quick rename pass.

FAQ

Is Greenbubble a good alternative to Wati?

Yes. Greenbubble covers the same WhatsApp Business API surface as Wati — shared inbox, broadcasts, chatbot builder — and adds multi-channel (Instagram, Facebook, Telegram, web chat, Click-to-WhatsApp Ads), signed webhooks and an open REST API, MCP-native AI agents, and broader CRM coverage. Pricing is comparable.

Which is cheaper, Wati or Greenbubble?

Both charge Meta's per-conversation fee at cost. Greenbubble's SaaS plan pricing is published and varies by workspace size; Wati's pricing is per conversation tier. Most teams above 10,000 conversations/month find Greenbubble more cost-effective.

Can I migrate from Wati to Greenbubble without losing data?

Yes. Greenbubble provides a Wati migration tool that imports contacts, conversation history, templates, and chatbot flows. Most teams complete migration in under 24 hours without downtime.

Does Wati or Greenbubble have better WhatsApp API support?

Both use the official WhatsApp Business Cloud API. Greenbubble adds signed outbound webhooks and an open REST API across contacts, conversations, templates, and analytics, plus Click-to-WhatsApp Ads referral capture that Wati does not offer.

What makes Greenbubble different from Wati?

Three things: (1) Greenbubble is multi-channel — same workspace for WhatsApp, Instagram, Facebook, Telegram, web chat, and Click-to-WhatsApp Ads. (2) Greenbubble ships MCP-native AI agents for agentic workflows. (3) Greenbubble's pricing is more transparent and per-conversation costs are passed through at Meta's published rate.

Can I run Wati and Greenbubble at the same time?

Not on the same phone number — a number connects to one WhatsApp Business Account. You can run them in parallel during migration by moving the number and switching the webhook, but only one platform owns the live number at a time.

Does switching platforms affect my WhatsApp number or quality rating?

The number and its history with Meta stay with your Meta Business Manager, so the quality rating follows the number, not the vendor. A clean migration keeps the rating intact.

Which platform is better for a small team?

For a small team that only uses WhatsApp, either works and the entry price matters most. For a small team that also handles Instagram or web chat, Greenbubble avoids paying for two tools.

Switch to Greenbubble

Start free trial → · See migration guide → · Read the official Wati comparison →